Centre for Market Research
Establishment: December2009
Faculty co-ordinator: Dr. Rajendr M. Inamdar
BE( Mechanical), MBA, FDPM( IIM-A), Ph.D
- Carry out over 20 Market Research survey studies every year for various segments like industrial goods, FMCG, Telecom, Hospitality, Automobile, Service sector etc.
Groups of students are formed and are assigned projects to be carried under the guidance of the faculty co-ordinator of “Centre of Marketing Research” Dr.Rajendra Inamdar.
Some of the companies pay stipend to the students for the MR surveys.
- Projects involving country analysis and International Market Research with potential markets for products to be exported is also carried out.
- The Centre provided inputs to a new upcoming sugar factory in Belgaum district for its establishment.
- Company specific requests in-terms of feasibility studies, customer segmentation and brand positioning, competitor analysis and market potentiality studies are undertaken.